Kickstarting and keeping the A/B testing momentum — Written by Aleksander Fabijan (Mircosoft), Benjamin Arai (Microsoft), Pavel Dmitriev (Outreach.io, and Lukas Vermeer (Booking.com). Originally published on the Microsoft Experimentation Platform blog. At the time when we published the Experimentation Evolution Model in 2017 [1], we never expected such an interest in it. Practitioners from hundreds of companies and…